MEET THE TEAM: KAYA

The Story of 010 Personeel: A Journey of Growth and Commitment

3/26/20252 min read

The Story of 010 Personeel: A Journey of Growth and Commitment

In a world where many people find themselves stuck in the daily routine of their jobs, it is inspiring to hear stories of entrepreneurs who pursued their dreams and built their own businesses. The story of 010 Personeel is one such example. Founder and owner Kaya Sertkaya started the company with the desire to create more freedom for his personal life and family. Since then, he has established a brand that stands out in the staffing industry.

The Beginning

After working successfully as an intermediary at another staffing agency for 4.5 years, Kaya Sertkaya decided to take his own path. “My personal circumstances were such that I wanted to create more freedom for myself and spend more time with my family,” he explains. This led to the founding of 010 Personeel, with a focus on the cleaning industry, where the company has since positioned itself as a specialist.

What sets 010 Personeel apart from other staffing agencies in the Netherlands? According to the founder, it is the personalized approach and tailored solutions the company offers. “We don’t just operate as a staffing agency; we can also function as a cleaning company in the field,” says Kaya. This customized approach makes the company attractive to both clients and employees who seek personal attention and quality.

Kaya's vision for the future of 010 Personeel revolves around growth—both for the company and its employees. “Engaging and retaining colleagues and employees while giving them the opportunity to develop within 010 Personeel is what I strive for,” he shares. This is not just a vision for business expansion but also for fostering a work culture that enables employees to thrive.

The success of 010 Personeel is not only a result of business acumen but also of the strong values the company upholds. Kaya emphasizes the importance of “keeping promises, providing structure and trust, and maintaining clear communication.” These, he believes, are the core principles that help keep both clients and employees satisfied.

Challenges and Triumphs

The journey of entrepreneurship is not without its challenges. “Long working hours, fewer vacation days, and occasional disappointments in acquisitions,” Kaya admits. Nevertheless, he has persevered, turning difficult moments—such as the COVID-19 crisis—into learning opportunities. “The pandemic was my year of learning. I completely changed my business strategy so that we would be better prepared for setbacks in the future.”

Looking ahead, Kaya Sertkaya has clear goals in mind. “I want to achieve revenue targets for the coming years, transition from renting to owning a property, and expand the team,” he says. This ambition highlights his determination to grow 010 Personeel while maintaining the unique work culture that defines the company.

Sustainability and Social Responsibility

Another important aspect of the company’s operations is sustainability and social responsibility. “Acting with integrity and honesty,” Kaya emphasizes. This approach ensures that 010 Personeel not only focuses on commercial success but also on making a positive impact on society.

The success of 010 Personeel is the result of hard work, personal involvement, and a clear vision. The company continues to evolve, with a focus on customization, quality, and appreciation for both employees and clients. What brings Kaya the most joy? “The pleasure and sense of fulfillment I get from entrepreneurship and the challenge of raising the bar higher each year.”

010 Personeel remains a company with a future full of opportunities and new challenges.